What is Personal Branding?

If you Google yourself now, what will you find?

Whatever appears on the Google page, is your Personal Brand.

Personal Branding is not about wearing an expensive suite or having an impressive degree. It is about who you are and what makes you – You.

When you understand what makes you unique, it shall help you to stand out in a crowd  and when you can communicate about your uniqueness rightly to your target customer – the boss, the next hiring company, the investor, your life partner, etc.  – you have built your Personal Brand.

Through Personal Branding you become the GO TO person for your skills, provided you become the only solution to someone’s problem !

Personal Branding is also a way of diminishing the gap positively between what you think of yourself and what others think of you. 

Personal Branding is an internal process where you take stock of your strengths, expertise and capabilities and put them in context to your life’s dream or ambition (The Objective) either in career or otherwise; and then putting up a road map with timelines and deliverable that you need to accomplish to reach your objective.

Personal Branding is an intense process and needs a lifelong commitment. But if done well, it would not take time to see the results happening for you.

Some of the things that Personal Branding can do for you: 

Some of the things that Personal Branding can do for you: 

• ·          Recognize you as an expert in the field
• ·          Establish your reputation and credibility
• ·          Improve your self-confidence
• ·          Gives you Leadership opportunities
• ·          Get you greater mindshare
• ·          Get you higher value for your skills and experience
• ·          Improve recognition and prestige
• ·          Help in Commanding Higher Perceived Value

Embark on your Personal Branding Path now!

Grab your limelight, stay in focus, 24x7!

For your one-to-one Personal Branding session, write to me at susmita@thesmartideas.in

What is a Personal Brand?

Think of a work situation. Whenever there is a need of creating a brilliant presentation for any key meeting, everyone goes to Priya; or if everyone gets stuck with some technology at work, the first person they think of is Rahul. And many a times both Priya and Rahul’s key result area doesn’t even include these skills! Yet they do it – because they love it and they have become experts in these skills!

Now, both Priya and Rahul have got something special – Priya is remembered for her skills in making absolutely killing presentations; and Rahul is the problem solver of all that has to do with technology.

Both of them are known for these skills and have become the ‘Go To’ persons in their respective fields.


So, what is that special thing that they have? 

They have something called a Personal Brand!

What happens when you have a Personal Brand?

First – you become a GO TO person, so, your value increases tremendously.

Then, you become a Problem Solver – that means people will wait outside your door to hire you.

Three, your Prestige goes up in the industry.

However, in most cases, either people do not understand the importance of a personal brand – because they don’t know yet what makes them stand out in today’s competitive market; or they keep themselves busy in a career which is not their true calling and therefore, cannot have a personal brand!


It is also to be remembered that a Personal Brand doesn’t work if you do not know how to articulate it and communicate it to your target audience. It’s about showing the world who you are and what you are best at.


Therefore, Personal Brand needs a lot of effort, planning and sincere execution to arrive at the result that you set out with in the first place.



So, How to build a Personal Brand? Follow us here to learn more…