13 Things that You Didn't Know about Personal Branding

Personal Branding…

1. Personal Branding is the expression of your values and how you deliver them to others
2. Personal Branding is how you define yourself and the work you do
3. Personal Branding is what people experience when they meet you face to face
4. Personal Branding is your virtual piece of real estate in the minds of others
5. Personal Branding is what others say about you when you’re not in the room
6. Personal Branding is the process of how we present and market ourselves to others
7. Personal Branding helps generate chemistry and allows decision makers to assess whether to hire or work with you
8. Personal Branding links your strengths, passions, and key attributes with your value proposition, in a crystal clear message that differentiates your unique promise of value from your peers and resonates with your target audience
9.  Personal Branding is your “golden ticket”, allowing you to do the work you were meant to do
10. Personal Branding is your foundation in business, in personality, and in life
11. Personal Branding is about standing out, not blending in
12. Personal Branding is a promise
13. Personal Branding is the CORE of YOU

Let's get started with Personal Branding

Personal Branding is the continuous process which when properly executed can help individuals differentiate themselves by identifying and articulating their unique value proposition (brand promise) in the minds of their target customers in order to achieve a specific goal.

Therefore, Personal Branding involves 4Ws & 1H:

•        who you really are (your skills, values, passions and personality),
•        what do you do (your offering, expertise)
•        who do you do it for (your target market or audience), and
•        why you  ( how you differ from the competition through your unique promise of value, experience, knowledge).
•        how do you do it (articulation, communication and positioning)

A successful Personal Brand creates a consistent, targeted positive impression that helps you achieve BOTH your personal and professional goals. Most importantly, it also allows you to live and work authentically, since a successful brand can’t be faked.

Very simply put Personal Branding is about understanding who you are and what you stand for. And then blending this with personal aspect of you with what you do (the professional you).

Nothing can be more unique than that -  because you are unique and so should be your offerings.

Therefore, your Personal Brand is what separates you from everyone else in the world – and your Personal Brand is the thing that helps you stand out from the competition.

Ready to work on your Personal Brand now?

15 Simple Tips for an Awesome & Memorable Personal Brand

1. Find one thing that you do really well or you want be known as the Master of.
2. Put A Roadmap: Write down your Objectives in terms of where you want to reach with this expertise of yours. Do you pick up a new skill? or relearn some old ones? Do you need to unlearn some of your old baggage to move forward?
3. Get Visible – talk & write about your skill as often as you can. Keep stock of your accomplishments.
4. Build Relations (and Not Networks) and help others first without asking for help.
5. Have a Smart Plan for your Social Media -  Think well what you want others to think of you if everyone of them is your potential customer.
6. Look Successful – Wherever you go, look your best. It is said that to be Successful, you MUST look successful.
7. Stay Curious – Keep Learning as much as you can on your field of interest; and some more. You want to be able to strike a smart conversation with others even if they don’t know anything about your field of work. That makes you interesting.
8. Be a Problem Solver – When offering your services, try to find out what kind of problem can you solve for your customers. Now, can you become the only solution to that problem?
9. Create an apprenticeship – If you are just starting your career, find someone who can guide you on your dream career. Make this part of your objective (point 2)
10. Invest time in people who invest in themselves  - These are the people who shall someday change the world. Be in that club.
11. Ask for help – Be shameless about it. Ask and you shall get. If you don’t, no one knows what you need.
12. Partner with others – Does your career dream need help from others? Seek them and partner with them.
13. Check Milestone – Keep a close tab on where have you reached on your career milestone.
14. Show Gratitude – Send a Thank You note whenever someone has helped you in your path to your dream career.
15. Build Your Story:  Craft your story so well that your story is better than anyone else’s. And practice your elevator pitch.