Tell The World Your Worth.

A lot of entrepreneurs, business owners and professionals struggle with self-promotion as well as personal brand building.

Most of them struggle because of 2 very costly limiting beliefs - not because they are humble or introvert.

The first is…

“I’m ‘just’ a small operation / one person. No one’s interested in what someone in my position is up to or has to say.”

The other is…

“I know I need to promote myself and build my own brand and influence, but I have no clue how to do it and it seems like a huge job that I’m not up to handling.”

Now think hard : The way things work in the “New Media Age”, you DO ABSOLUTELY have a voice, and people absolutely DO want to learn from your expertise.

And second: Yeah, it can be difficult if you’re trying to build influence from scratch without a solid step-by step plan.

But starting today, let's change that. 
Let's create that plan...

Simplifying Personal Brand

Think of a work situation. Whenever there is a problem with creating a brilliant presentation for any key meetings, everyone goes to Priya; or if everyone gets stuck with some technology at work, the first person they think of is Rahul. And many a times both Priya and Rahul’s KRA doesn’t even include these skills! Yet they do it – because they love it and they have become experts in these skills!

Now, both Priya and Rahul has got something special  – Priya is remembered for her skills in making absolutely killing presentation; and Rahul is the problem solver all things technology.

Both of them are known for these skills and have become the “Go To” persons in their respective fields.

So, what is that special thing that they have? They have something called a Personal Brand! 

What happens when you have a Personal Brand?

First – you become a GO TO person, so your value increases tremendously.

Then, you become a problem solver – that means people will wait outside your door to hire you.

Three, your Prestige goes up in the industry. 

However, in most cases, either people do not understand the importance of a personal brand – because they don’t know yet what makes them the “GO TO” person; or they keep themselves busy in a career which is not their true calling and therefore, cannot utilize the true value of a personal brand!

It is also to be remembered that a Personal Brand doesn’t work if you do not know how to articulate it and communicate it to your target audience.

Therefore, Personal Brand needs lots of effort, planning and sincere execution to arrive at the result that you set out with in the first place.

 So, How to build a Personal Brand? 

Well, write to me atsusmita@thesmartideas.in and we can begin this wonderful process.

Let's get started with Personal Branding

Personal Branding is the continuous process which when properly executed can help individuals differentiate themselves by identifying and articulating their unique value proposition (brand promise) in the minds of their target customers in order to achieve a specific goal.

Therefore, Personal Branding involves 4Ws & 1H:

•        who you really are (your skills, values, passions and personality),
•        what do you do (your offering, expertise)
•        who do you do it for (your target market or audience), and
•        why you  ( how you differ from the competition through your unique promise of value, experience, knowledge).
•        how do you do it (articulation, communication and positioning)

A successful Personal Brand creates a consistent, targeted positive impression that helps you achieve BOTH your personal and professional goals. Most importantly, it also allows you to live and work authentically, since a successful brand can’t be faked.

Very simply put Personal Branding is about understanding who you are and what you stand for. And then blending this with personal aspect of you with what you do (the professional you).

Nothing can be more unique than that -  because you are unique and so should be your offerings.

Therefore, your Personal Brand is what separates you from everyone else in the world – and your Personal Brand is the thing that helps you stand out from the competition.

Ready to work on your Personal Brand now?