Personal Branding - Summed Up

Personal branding describes the process by which individuals, professionals & entrepreneurs differentiate themselves and stand out from a crowd by identifying and articulating their unique value proposition, whether professional or personal, and then leveraging it across platforms with a consistent message to achieve a specific goal.  It is also a process of self discovery of your strengths, capabilities, passions, likes and interest – that contribute positively to your professional, social and personal life.

In this way, an individual can

• enhance their recognition as experts in their field, 

• establish reputation and credibility,

• advance their careers, and

• build self-confidence. 

Personal Branding is NOT Image Management.

The term personal brand is believed to have first appeared in the August 1997 issue of Fast Company Magazine, in an article by management guru and author Tom Peters, who wrote,

"We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You."

13 Things that You Didn't Know about Personal Branding

Personal Branding…

1. Personal Branding is the expression of your values and how you deliver them to others
2. Personal Branding is how you define yourself and the work you do
3. Personal Branding is what people experience when they meet you face to face
4. Personal Branding is your virtual piece of real estate in the minds of others
5. Personal Branding is what others say about you when you’re not in the room
6. Personal Branding is the process of how we present and market ourselves to others
7. Personal Branding helps generate chemistry and allows decision makers to assess whether to hire or work with you
8. Personal Branding links your strengths, passions, and key attributes with your value proposition, in a crystal clear message that differentiates your unique promise of value from your peers and resonates with your target audience
9.  Personal Branding is your “golden ticket”, allowing you to do the work you were meant to do
10. Personal Branding is your foundation in business, in personality, and in life
11. Personal Branding is about standing out, not blending in
12. Personal Branding is a promise
13. Personal Branding is the CORE of YOU