What is a Personal Brand?

Think of a work situation. Whenever there is a need of creating a brilliant presentation for any key meeting, everyone goes to Priya; or if everyone gets stuck with some technology at work, the first person they think of is Rahul. And many a times both Priya and Rahul’s key result area doesn’t even include these skills! Yet they do it – because they love it and they have become experts in these skills!

Now, both Priya and Rahul have got something special – Priya is remembered for her skills in making absolutely killing presentations; and Rahul is the problem solver of all that has to do with technology.

Both of them are known for these skills and have become the ‘Go To’ persons in their respective fields.


So, what is that special thing that they have? 

They have something called a Personal Brand!

What happens when you have a Personal Brand?

First – you become a GO TO person, so, your value increases tremendously.

Then, you become a Problem Solver – that means people will wait outside your door to hire you.

Three, your Prestige goes up in the industry.

However, in most cases, either people do not understand the importance of a personal brand – because they don’t know yet what makes them stand out in today’s competitive market; or they keep themselves busy in a career which is not their true calling and therefore, cannot have a personal brand!


It is also to be remembered that a Personal Brand doesn’t work if you do not know how to articulate it and communicate it to your target audience. It’s about showing the world who you are and what you are best at.


Therefore, Personal Brand needs a lot of effort, planning and sincere execution to arrive at the result that you set out with in the first place.



So, How to build a Personal Brand? Follow us here to learn more…