Wednesday, November 26, 2014

What is Personal Branding?


If you Google yourself now, what will you find?
Whatever appears on the Google page, is your Personal Brand.

Personal Branding is not about wearing an expensive suite or having an impressive degree. It is about who you are and what makes you – You.

When you understand what makes you unique, it shall help you to stand out in a crowd  and when you can communicate about your uniqueness rightly to your target customer – the boss, the next hiring company, the investor, your life partner, etc.  – you have built your Personal Brand.



Through Personal Branding you become the GO TO person for your skills, provided you become the only solution to someone’s problem !


Personal Branding is also a way of diminishing the gap positively between what you think of yourself and what others think of you. 



Personal Branding is an internal process where you take stock of your strengths, expertise and capabilities and put them in context to your life’s dream or ambition (The Objective) either in career or otherwise; and then putting up a road map with timelines and deliverable that you need to accomplish to reach your objective.

Personal Branding is an intense process and needs a lifelong commitment. But if done well, it would not take time to see the results happening for you.



Some of the things that Personal Branding can do for you: 

Some of the things that Personal Branding can do for you: 
  • ·          Recognize you as an expert in the field
  • ·          Establish your reputation and credibility
  • ·          Improve your self-confidence
  • ·          Gives you Leadership opportunities
  • ·          Get you greater mindshare
  • ·          Get you higher value for your skills and experience
  • ·          Improve recognition and prestige
  • ·          Help in Commanding Higher Perceived Value




Embark on your Personal Branding Path now!



Grab your limelight, stay in focus, 24x7!




For your one-to-one Personal Branding session, write to me at susmita@thesmartideas.in

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