13 Things that You Didn't Know about Personal Branding

Personal Branding…

1. Personal Branding is the expression of your values and how you deliver them to others
2. Personal Branding is how you define yourself and the work you do
3. Personal Branding is what people experience when they meet you face to face
4. Personal Branding is your virtual piece of real estate in the minds of others
5. Personal Branding is what others say about you when you’re not in the room
6. Personal Branding is the process of how we present and market ourselves to others
7. Personal Branding helps generate chemistry and allows decision makers to assess whether to hire or work with you
8. Personal Branding links your strengths, passions, and key attributes with your value proposition, in a crystal clear message that differentiates your unique promise of value from your peers and resonates with your target audience
9.  Personal Branding is your “golden ticket”, allowing you to do the work you were meant to do
10. Personal Branding is your foundation in business, in personality, and in life
11. Personal Branding is about standing out, not blending in
12. Personal Branding is a promise
13. Personal Branding is the CORE of YOU

Let's get started with Personal Branding

Personal Branding is the continuous process which when properly executed can help individuals differentiate themselves by identifying and articulating their unique value proposition (brand promise) in the minds of their target customers in order to achieve a specific goal.

Therefore, Personal Branding involves 4Ws & 1H:

•        who you really are (your skills, values, passions and personality),
•        what do you do (your offering, expertise)
•        who do you do it for (your target market or audience), and
•        why you  ( how you differ from the competition through your unique promise of value, experience, knowledge).
•        how do you do it (articulation, communication and positioning)

A successful Personal Brand creates a consistent, targeted positive impression that helps you achieve BOTH your personal and professional goals. Most importantly, it also allows you to live and work authentically, since a successful brand can’t be faked.

Very simply put Personal Branding is about understanding who you are and what you stand for. And then blending this with personal aspect of you with what you do (the professional you).

Nothing can be more unique than that -  because you are unique and so should be your offerings.

Therefore, your Personal Brand is what separates you from everyone else in the world – and your Personal Brand is the thing that helps you stand out from the competition.

Ready to work on your Personal Brand now?